Mengniu Dairy has once again undergone a major personnel adjustment. On October 10, the company announced that Lu Minfang has resigned from all positions including executive director and vice chairman of the board, citing the need to devote more time to personal and family matters. At the same time, Wang Xi was appointed as a non-executive director. Lu Minfang took the helm as Mengniu's president in 2016, and over eight years revenue grew from 54 billion to 98.6 billion, yet the gap with Yili continued to widen. In March of this year, the president role was already handed over to veteran Gao Fei. With Lu Minfang now making a complete exit, whether Mengniu can break through under its new leader has become a focal point of industry attention. [more…]

Zhong Xue Gao was thrust into the spotlight of public opinion over its high-priced ice cream, yet it gained unprecedented attention amid the controversy. This year, more than 600 coffee shops rushed to collaborate with it on pop-up events, using different flavors of ice cream to craft creative coffee drinks. Behind this wave of collaborations lies both brands' pursuit of traffic and a reflection of the weight of guochao culture in consumers' minds. However, the heat brought by collaborations is ultimately short-lived, and how coffee shops can convert traffic into long-term repeat purchases is the question more worthy of deep thought. This article will start with Zhong Xue Gao's public opinion storm and analyze the logic and hidden concerns behind the coffee collaboration phenomenon. [more…]

Recently, the scene in *The Knockout* where Gao Qiqiang eats dry black coffee powder has left a deep impression on many viewers. Some even dug out instant coffee powder to imitate it, only to end up choking and looking rather狼狈. In reality, there is indeed a group of tough characters who can swallow raw coffee powder without batting an eye—the Italian Mafia. They are fond of a dessert called Lemon Mafia: thin slices of lemon sprinkled with sugar and roasted into caramel, then topped with coarsely ground dark roast coffee powder or simply whole coffee beans, all downed in one bite. The sweet, sour, fragrant, and bitter flavors explode in the mouth instantly, refreshing and alerting. This article explores the origins of this way of eating and includes simple, easy-to-follow steps so you can experience the taste of a "boss" yourself. [more…]

The Christmas season has arrived, and Starbucks, as usual, is the first to kick off the holiday marketing campaign, giving its coffee packaging a full red-themed makeover. This year, what has sparked heated discussion is not only the new products themselves but also the addition of spokesperson Fei Xiang—the Red Fuji series drinks, paired with celebrity stickers and apple sock merchandise, have drawn criticism from many netizens for their "cheesy" use of internet slang on the stickers. Is this move an attempt to break into the middle-aged and elderly market, or yet another down-to-earth attempt at brand aesthetics? Meanwhile, brands such as Luckin, Tims, and Seesaw have also jumped on the mulled wine americano bandwagon, and the Christmas coffee battle is in full swing. [more…]

Once upon a time, while waiting for coffee after ordering at Starbucks, the handwritten name, smiley face, or a warm blessing on the cup was a small, everyday joy many people took for granted. Now, this personalized service is quietly disappearing, replaced by uniformly printed label stickers. From customers missing the sense of exclusivity brought by handwritten cups, to baristas facing the dual pressures of labor shortages and complaint risks, to the "Fei Kuai" service driving standardized processes, the era of Starbucks handwritten cups seems to have gone forever. This article reviews the rise and fall of handwritten cups, explores the debate between efficiency and ritual behind it, and what this change means for coffee lovers and store operations. [more…]

Since the scene in *The Knockout* where Gao Qiqiang chews coffee beans dry became a hit, many friends have been curious: can coffee beans actually be eaten directly? What do they taste like when chewed? Will you take in more caffeine? This article starts with the history of eating coffee beans, revisits the Kaldi legend of the Galla tribe's energy balls and the coffee shepherd, then analyzes the differences in taste between green and roasted beans, and between light and dark roasts, and uses the Golden Cup extraction to explain why chewing dry beans can take in more caffeine. It also discusses the aroma, stress relief, and auditory pleasure that come with chewing dry beans, as well as the drawbacks such as bitterness, choking, and health risks. Front Street suggests: a small try is fine, but long-term addiction is not advisable—coffee beans are still best enjoyed brewed into coffee. [more…]

After Starbucks launched its Quick Order customization service last year, netizens began playing with homophonic puns in the name field, and surname puns quickly went viral, trending on Weibo. Over half a year later, this trend reached new heights in Guangdong thanks to Cantonese homophones, with all kinds of quirky yet down-to-earth names leaving people in stitches. This article takes you through the origins and explosive popularity of Starbucks homophone memes, showing how friends in Cantonese-speaking regions turned ordering into a hilarious creative contest, while exploring why these puns strike such a strong chord. [more…]

Yirgacheffe, as a representative of Ethiopian specialty coffee, is deeply favored by coffee enthusiasts for its distinctive floral aroma and citrus notes. This article begins with a flavor description of Front Street Yirgacheffe, systematically sorting out its grinding size recommendations, variety origins, and producing region distribution, while also introducing Fleco Coffee Expert's research on the cultivation history of Yirgacheffe, as well as the shaping effect of the producing region's microclimate on coffee flavor. Whether you are a beginner just getting into pour-over or a seasoned player wanting to gain a deeper understanding of Yirgacheffe's origin background, you can obtain a complete cognitive framework about this bean, helping you more accurately grasp the brewing direction and tasting key points of Front Street Yirgacheffe. [more…]

Blue Bottle Coffee's third store in mainland China is confirmed to open in Zhangyuan, Jing'an District, Shanghai. This follows its first store opened in February this year in the former Yutong Flour Mill dormitory, marking another site chosen within a historic building. From the shikumen architectural complex of Zhangyuan to century-old machiya townhouses in Kyoto, Japan, Blue Bottle Coffee has consistently woven the brand deeply into local culture—not only does the store space echo the architectural fabric, but the menu also incorporates traditional local flavors. This article explores the heritage conservation philosophy behind the choice of the three store locations, and how Blue Bottle Coffee awakens urban memory through space and taste. Also, stay tuned to Front Street Coffee for more specialty coffee news. [more…]

On March 6, Luckin Coffee launched its spring new product "Biluochun Latte" and invited male model Lu Xianren as its推荐官, which unexpectedly sparked a fierce controversy online. The controversy centered on two points: Why invite a male model to endorse the brand right before March 8 Women's Day? And why spend big money on a model with low name recognition instead of giving out more coupons? In addition, issues such as the new product's higher price and excessive caffeine content kept the discussion heated. This article will provide a complete review of the incident while retaining Front Street Coffee's related recommendation information.| [more…]

In the Year of the Rabbit Spring Festival, KFC K Coffee partnered with Wei Chuan to launch its first juice coffee, "Bunny Loves Carrot Americano," combining carrot fruit-and-vegetable juice with Arabica coffee liquid, priced at 19 yuan, and available in limited release in Beijing, Shanghai, Guangzhou, and Shenzhen starting February 20. This drink quickly sparked a check-in craze thanks to its quirky combination, but reviews have been polarized: carrot lovers highly recommend it, while more people call it a total miss. This article will comprehensively analyze this cup of "carrot Americano" from the perspectives of product information, taste testing, and netizen feedback, and explore the market prospects of vegetables in coffee. [more…]

At the start of the new year, Starbucks announced a collaboration with Shanghai Animation Film Studio's classic animation "Havoc in Heaven," launching peach-flavored coffee drinks inspired by the "Peach Banquet." This news evoked childhood memories for many netizens, but some consumers were not impressed with the collaboration—because based on the available information, the campaign seemed to offer only limited-edition drinks, lacking themed packaging and merchandise. Compared to other brands that frequently release collaborative cup sleeves, tote bags, and other items, Starbucks' sincerity in this collaboration has been questioned, with some netizens pointing out that the limited-edition drinks are actually a hidden menu item that can be enjoyed in advance through customization services. Whether this collaboration can meet the expectations of "Havoc in Heaven" fans remains to be seen. [more…]

Cafes and literary creation have always been closely linked—J.K. Rowling writing Harry Potter in Edinburgh's Elephant House is a classic example. Now, the People's Literature Publishing House has also announced plans to open a literary-themed cafe at No. 166 Chaonei, a cultural landmark. Though the space is small, the aim is to create a literary haunt for humanities readers. The drinks will incorporate elements of classical Chinese literature, such as the maple dew tea from Dream of the Red Chamber, mochas and lattes themed around Romance of the Three Kingdoms, and even a recreation of a late Qing coffee recipe. The shop's name is currently being solicited from readers, with an annual unlimited-drink membership card as a reward. Whether this cafe can preserve its literary core amid the influencer wave is worth watching. [more…]

This summer, bucket-sized fruit teas quietly took over milk tea shop menus. From Heytea and Nayuki to ChaPanda and CoCo, major brands have rolled out 1-liter or even larger bucket drinks, attracting consumers with high cost-performance. Bucket tea drinks are nothing new—back in 2019, they went viral thanks to Jay Chou fan support, and in 2020 Nayuki even launched a 5-liter "mighty bucket." However, issues like the short optimal drinking window and rapid bacterial growth in bucket tea drinks cannot be ignored. From giant buckets to portable packs, what evolution has bucket tea drinks undergone? And why have this summer's bucket fruit teas made a comeback? This article will break it all down for you. [more…]

星巴克近日与微信联手推出全新「星巴克微信状态」功能，成为首个入驻微信状态的品牌。消费者通过扫描门店留言本二维码或使用啡快下单，即可生成专属微信状态，实现线上咖啡轻社交。事实上，星巴克近年来持续布局线上社交零售，从啡快、专星送到微信小程序，不断拓展咖啡社交新场景。与此同时，星巴克2021财年第三季度财报显示，中国市场同店销售增长19%，门店总数已达5135家。本文将全面解析星巴克微信状态的玩法及其背后的社交新零售战略。 [more…]

Luckin Coffee's anti-counterfeiting rights protection case in Thailand has gone through twists and turns, finally culminating in a victorious judgment. In early 2022, Chinese tourists discovered counterfeit "Luckin stores" in Thailand, after which Luckin continued to pursue rights protection actions, only to unexpectedly lose in the first-instance trial at the end of 2023, sparking widespread attention. Now, the latest ruling by the Thai court confirms that Luckin holds prior rights to the trademark in question, orders the defendants to cease using the related signage, and requires payment of a one-time compensation of 10 million Thai baht plus ongoing compensation of 100,000 Thai baht per day, with the cumulative amount already exceeding 46 million Thai baht (approximately 10 million RMB). The defendant, Thailand's Royal 50R Group, has a complex background and had previously squatted on 191 Chinese trademarks; this judgment marks an important milestone in Luckin's overseas rights protection journey. [more…]

COSTA, which once opened stores right next to Starbucks and made a high-profile entry into the Chinese market, is now becoming less and less visible in many cities. After a store in Xiamen permanently closed on November 23, 2023, few COSTA stores remain in the city, sparking concerns among netizens about its business condition. Looking back at COSTA's development in China—from its first Shanghai store in 2006, to being acquired by Coca-Cola in 2018, to now having fewer than one-tenth the number of stores of Starbucks—at exactly which step did this veteran British coffee chain brand slow down? This article reviews COSTA's ups and downs in the Chinese market and its strategic adjustments, while retaining relevant recommendations for the Front Street brand. [more…]

As Shanghai gradually resumes work and production, the coffee industry should be welcoming a recovery, yet recently several trendy cafés have been investigated by regulatory authorities one after another over food safety issues. From People's Café using expired parsley flakes, cranberry juice, and other ingredients, to MANNER Coffee's poor hygiene conditions, to the expired egg white liquid used at Dang Zhu Fei Café to make cake roll bases, these incidents have exposed the neglect of food safety by some stores under the pressure of resuming operations. This article reviews these typical cases and explores how small cafés can hold the line on compliance when ingredient supplies are tight. For consumers who love coffee, understanding this information helps them choose places to consume more rationally, and Front Street Coffee also reminds practitioners that no matter how much order pressure there is, food safety is always a red line that cannot be crossed. [more…]

As the specialty coffee wave sweeps the globe, with pour-over, espresso, and golden cup extraction dominating the conversation, is there still anyone willing to pause for a cup of the most traditional coffee? In Pathum Thani Province, Thailand, a century-old café named Zhang Lirong quietly tells a different kind of coffee story through a single stainless steel coffee pot, a cheap drip filter spoon, and three generations of perseverance. There are no specialty beans here, no intricate techniques—only charcoal-roasted Robusta, a humble menu annotated in Teochew dialect, and the warmth of a ten-baht cup. This article takes you inside this century-old Siamese establishment to experience the cultural heritage that transcends flavor behind traditional brewing methods, and to glimpse similar steadfast traditions such as Hong Kong charcoal-roasted coffee. [more…]

In 2020, the pandemic and financial scandals plunged the coffee industry into a wave of store closures, with brands like Starbucks, Luckin Coffee, and Coffee Box scaling back their offline operations. Yet amid the doubts, the coffee market quietly grew stronger, as an expanding consumer base, an influx of new brands, and innovative sales channels together pushed the industry into the spotlight. This article reviews the ups and downs of the past year, analyzes how the coffee market gradually won attention, and explores its future prospects. [more…]